NWPC | agirlnamedshane

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Designer & Creative Marketer for the Greater Good

NW PRIMARY CARE GROUP

DIRECTOR OF MARKETING HIGHLIGHTS

2 YEAR POSITION

40% more new patients in 2021 over 2019
$230k marketing budget - revised and reallocated for increased ROI
Planned and developed cohesive digital, print, email, transit, and clinic advertising
Oversaw implementation of Reputation Management and Patient Experience programs
Increased customer digital engagement by 35%
Responsible for marketing for 9 locations and 4 businesses

Print Ads

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Digital, Billboard & Bus Ads

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Social Media

Responsible for the content roadmap for all channels, oversaw our digital agency partner who created and posted the content, as well as our SEO. Additionally, I managed our Reputation and Patient Experience Management, vendors.

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