Pepe Caliente
Our clients came to us to help them brand their mobile food truck. After years in the restaurant industry, managing the menus for a large chain restaurant, Jose was ready to go out on his own. As a native of Vera Cruz Mexico, Jose wanted to create an authentic but upscale taco truck.
Branding, logo design, messaging, business development, business cards, and truck design.
Brief:
The clients were looking for a logo and name that was masculine, bright colors, simple and clean, and modern, and would work for a food truck. They also needed business cards, and artwork for their truck.
Target Audience
Office workers, suburban or urban lunch crowds.
Name Development
Pepe 33
Pepe Caliente
Pepe picante
Picante Express
Mesa Diablo
Desperado Grill
Mucha Lucha
Sizzle & Spice
Sizzle, Eat, Repeat
Oregon Taco Company ORTaCO
Willamette Spice Co.
Smoke & Spice
Love & Spice
Sizzle & Spice
Nacional 33 (oregon is the 33rd state)
Poblano Roasters Inc.
Saint Serrano
El Charro
Top names:
Logo creation:
Logo creation:
After exploring variations relating their brand, we narrowed it down to the logo below. It is bright, modern, speaks to their spicy food and fun nature.
Logo Ideas:
Final Truck Design:
Business Cards:
